Review of literature about customer perceptions towards lic

Review of literature about customer perceptions towards lic

Writers Per Hour is an essay Review Of Literature About Customer Perceptions Towards Lic writing service that can help you with all your essay Review Of Literature About Customer Perceptions Towards Lic writing needs. We understand you need help now with quick essay paper writing and we are at your service, delivering you % custom essays/10() Sep 03,  · We don't provide any sort Review Of Literature About Customer Perceptions Towards Licof writing Review Of Literature About Customer Perceptions Towards Licservices. We will not breach Review Of Literature About Customer Perceptions Towards Licuniversity or college academic integrity policies/10() REVIEW OF LITERATURE: This chapter presents the review of literature to identify and understand the implications of different issues related to consumer perception and satisfaction towards public and private life insurances companies in India. The literature on life

Review of literature about customer perceptions towards lic browse Academia. edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. Skip to main content. edu no longer supports Internet Explorer. Log In Sign Up. Download Free PDF. Channa Keshava. Download PDF. Download Full PDF Package This paper. A short summary of this paper. READ PAPER. Name of the Table Page No.

Age of the Respondents 39 Differentiation of the 2. respondents into male and 41 female Different 3. iation of the respondents 43 based on their occupation Table showing income 4. group of respondents 45 Differentiation of the 5. respondents according to 47 their assets owned Market share of different 6. life insurance companies 49 Table showing attributes 51 7. from respondents Factors which influenced 8. invest their money 57 Satisfaction of the respondents with the 59 current life insurance company Rating of the service communicate service 63 offered by their life insurance company Number of life insurance company Known by 65 respondents Score of different life Name of the Graph Page No.

Age of the Respondents 40 Differentiation of the 2. respondents into male and 42 female Differentiation of the 3. respondents based on their 44 occupation Graph showing income 4. group of respondents 46 Differentiation of the 5. respondents according to 48 their assets owned Market share of different 6.

life insurance companies 50 Graph showing attributes 7. from respondents 52 Factors which influenced 8. invest their money 58 Satisfaction of the respondents with the 60 current life insurance company Rating of the service communicate service 64 offered by their life insurance company Number of life insurance company Known by 66 respondents Score of different life How a consumer selects, organizes and interprets the service quality and the product quality of different Life Insurance Policies, offered by various Life Insurance Companies.

Usually the insurance contract provides for the payment of an amount on the date of maturity or at specified dates at periodic intervals or at unfortunate death if it occurs earlier. Obviously, there is a price to be paid for this benefit.

Among other things the contracts also provides for the payment of premiums, by the assured. Life Insurance is universally acknowledged as a tool to eliminate risk, substitute certainty for uncertainty and ensure timely aid for the family in the unfortunate event of the death of the breadwinner. KEY PLAYERS IN THE INSURANCE INDUSTRY 1. LIC 2. TATA AIG 4. BIRLA SUN LIFE INSURANCE 5. MAX NEW YORK 6. SAHARA LIFE 7. SBILIFE INSURANCE 8.

AXA AIRTEL, I. OM KOTAK ALLIANZ BAJAJ AVIVA ING VYSYA RELIANCE LIFE INSURANCE METLIFE INSURANCE Benefits of Life Insurance Policies. In comparison, any other savings plan would amount to only the total savings plan accumulated till date. If the death occurs prematurely, such savings can be much less than the sum assured which means that the potential financial loss to the family is sizable. The payment of life insurance premium, however, is considered sacrosanct and is viewed with the same seriousness as the payment of interest on a mortgage.

Thus, a life insurance policy in effect brings about compulsory savings. Several policies have foreseen this possibility and provide for payment over a period of years or in a combination of installments and lump sum amounts. The policy is also acceptable as a security for a commercial loan, for example, a student loan.

Typically, these provide for waiver of future premiums and payment of monthly installments spread over a certain time period.

This study will help the companies to understand, How a consumer selects, organizes and interprets the Quality of service and product offered by life insurance companies.

The study will be able to reveal the preferences, review of literature about customer perceptions towards lic, needs, perception of the customers regarding the life insurance products, It also help the insurance companies to know whether the existing products are really satisfying the customers needs.

Hence the study is very important. Ascertain the profile and characteristics of potential buyers. To gain review of literature about customer perceptions towards lic thorough understanding of the attributes that prospective buyers ascribe to life insurance policies.

To have an insight into review of literature about customer perceptions towards lic attitudes and behaviors of customers. To find out the differences among perceived service and expected service. To produce an executive service report to upgrade service characteristics of life insurance companies. To access the degree of satisfaction of the consumers with their current brand of Insurance products.

The details regarding Life Insurance Industry, history, origin and growth of the industry is also taken from some books, magazines etc. Infant the research design is the conceptual structure which the research is conducted.

The study is carried out to understand the Consumer Perception about life insurance policies in Kottayam City. For this study the researcher used exploratory research design. This research covers 50 consumers in Kottayam city, belonging to various age groups. Population refers to the total of items about which information is defined.

Well selected samples may reflect fairly and accurately the characteristics of the population. They are as follows 2. Primary data is collected by framing questionnaires. The questionnaire contained questions which are both open-ended and closed-ended. Closed-ended questions are those wherein the respondent has to merely check the Appropriate answer from a list of options available.

Any doubts raised by the Respondents were clarified to get the perfect answers from the distributors. Open-ended questions yielded more insightful information, whereas closed- Ended questions were relatively simple to tabulate and analyze.

they refer to the data which have been collected and analyzed by someone and can save both money and time of the researcher. Secondary data may be available in the form of company records, trade publications, libraries etc.

Open and close ended questions are used in the questionnaire. The order of the questions is in such a manner that they begin with simple questions and lead on the questions that needed more involvement from respondents. The secondary data are collected from periodicals, magazines, journals and internet. Marketing: Marketing is a social and managerial process by which individuals and group obtain what they need and want through creating, offering and exchanging products of value with others.

Marketing Management: Marketing Management is the process of planning and executing the conception, pricing, promotion and distribution of individual and organizational goals. Marketing Research: Marketing research is the systematic and objective search for, and analysis of information relevant to the identification and solution of any problems in the field of marketing, review of literature about customer perceptions towards lic. Consumer Behavior: Consumer behavior is the study of how individuals make decisions to spend review of literature about customer perceptions towards lic available resources [time, money, efforts] on consumption related items.

Consumer Research: Consumer research is the methodology used to study consumer behaviour. Market Segmentation: Market segmentation is the process of dividing a market in the distinct subsets of consumer with common needs or characteristics and selecting one or more segments to target with distinct marketing mix.

Perception: Perception is the process by which an individual selects, review of literature about customer perceptions towards lic, organizes, and interprets information input to create meaningful picture of the world. For a marketer to influence a motivated buyer to buy their products rather than a competitors they must be careful to take the perception process into account while designing their marketing campaigns. Perception therefore influence what product consumer buys.

Brand: A brand is a name, term, sign, symbol, or design or a combination of them, used to identify the goods or services of one seller or group of seller and the differentiate them from those of competitors.

The customer journey analyze and find leads among the countless customers out there

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Review Of Literature About Customer Perceptions Towards Lic study. This simply means there is no way you can dodge writing tasks. If you opt for the unreliable writing companies that are out there, your level of disappointment is likely to increase. Do not try them even with the simplest essay/10() Sep 03,  · We don't provide any sort Review Of Literature About Customer Perceptions Towards Licof writing Review Of Literature About Customer Perceptions Towards Licservices. We will not breach Review Of Literature About Customer Perceptions Towards Licuniversity or college academic integrity policies/10() REVIEW OF LITERATURE: This chapter presents the review of literature to identify and understand the implications of different issues related to consumer perception and satisfaction towards public and private life insurances companies in India. The literature on life